Mortgage brokers and realtors often work together to generate the leads they need to operate successful businesses and offer more services to their clients. For example, realtors often have a list of excellent mortgage brokers handy, so that if their clients ask about funding, they can direct them to professionals with excellent reputation.
Conversely, mortgage brokers often have clients come in to get pre-approved for a home loan before they even begin looking. By being familiar with the latest property listings, and by knowing the realtors in town, mortgage brokers can help their clients find the ideal home for their needs.
Both can also generate leads by using tools such as mortgage call capture systems. In a system like this, a toll free number would be advertised, which callers would use to hear instant, pre-recorded information on a variety of mortgage and real estate information. This information could cover a variety of topics, such as local property listings, how to prepare a home to sell, information about mortgage loans, and other real estate and mortgage information.
No matter what option the caller chooses, the mortgage call capture system records their contact information, as well as the extension they choose. The system then sends notification to the real estate agent, the mortgage broker, or both if they are working together, so that the appropriate follow up can be done. Let’s take a look at a real life example.
Bonnie is a realtor who generally has an average of ten listings. She has worked with Susan, a local mortgage broker, on many home loans and appreciates her hard work and integrity with her customers. She approaches Susan to set up a mortgage call capture system with her, to generate leads for both of them. Susan agrees, and they decide to record a personalized message, and allow the caller to choose from different options.
The options for callers could include descriptions of a variety of mortgage lending topics, current rates, and a list of services offered by the mortgage broker. After each topic description, the caller can leave a message, receive a fax, or talk with Susan for more information.
Additionally, each of Bonnie’s listings can be highlighted on the system, accessed by choosing the appropriate extension. The extensions will be advertised alongside each property in every marketing piece Bonnie does – sign riders, flyers, postcards, Home magazines, etc. After each audio tour, the caller can then choose to leave a message, receive an instant fax each listing’s specs, talk with Bonnie about the listing, or talk with Susan about funding.
They also decide that no matter who calls and what options they choose, each will receive an email with the information, so that they can follow-up on their own end. This is just one example of how a mortgage call capture system can help realty professionals generate leads and work together. However, there are a lot of ways that brokers and agents choose to customize their system to make it fit their needs making them a flexible lead generation and marketing tool.